World Obesity Day was established in 2015 as an annual campaign with the goal of stimulating and supporting practical actions that will help people achieve and maintain a healthy weight and reverse the global obesity crisis.
Each year we run a campaign based on a specific theme. Although World Obesity Day is a point in time, our work continues throughout the year – recognising that different organisations and parts of the world focus their efforts at differing times.
We aim to increase awareness, encourage advocacy, improve policies, and share experiences. Our campaign reached over six million people in 2016, another eight million in 2017 and over ten million in 2018. With your help we can continue to grow this year on year.
World Obesity Day 2018
For #WorldObesityDay 2018 we focused on raising awareness about the prevalence, severity and diversity of weight stigma. Stigma occurs in a wide variety of settings and the media has been identified as one of the main perpetrators. Current media portrayals of obesity reinforce inaccurate and negative stereotypes about weight which can lead to weight stigma.
We are calling on all media outlets to end their use of stigmatising language and imagery and instead portray obesity in a fair, accurate and informative manner.
Find out more about this topic by clicking the link below.What is stigma?