Digital Marketing: systematic reviews

Influence of unhealthy food and beverage marketing on children’s dietary intake and preference: a systematic review and meta-analysis of randomised trials

The aim of this study was to systematically review all randomised controlled trials involving children aged 2 to 18 years that evaluated the impact of unhealthy food and beverage marketing compared with non-active control on dietary intake and preference. See more.

Beyond Food Promotion: A Systematic Review on the Influence of the Food Industry on Obesity-Related Behaviour among Children

The primary aim of this review was to identify the nature and extent of food industry influences and how they might affect unhealthy dietary behaviour. See more.

Influence of food companies’ brand mascots and entertainment companies’ cartoon media characters on children’s diet and health: a systematic review and research needs

This systematic review compiled evidence from eleven published experimental studies involving children aged 2-11 years to evaluate collective insights about the influence of brand mascots and cartoon media characters on children’s diet-related cognitive, behavioural and health outcomes. See more. 

A systematic review of persuasive marketing techniques to promote food to children on television

This systematic review documents persuasive marketing techniques to promote food to children via television. See more.

The impact of initiatives to limit the advertising of food and beverage products to children: a systematic review

This systematic review seeks to summarise evidence on the impact of regulation and industry self-regulation on curbing children’s exposure to the advertising and commercial promotion of less healthy foods and beverages. See more. 

Systematic literature review of the effects of food and drink advertising on food and drink-related behaviour, attitudes and beliefs in adult populations

This systematic review aims to evaluate current experimental evidence regarding the effects of food advertising on food-related behaviour, attitudes and beliefs in adult populations. See more. 

Systematic reviews of the evidence on the nature, extent and effects of food marketing to children. A retrospective summary

This systematic review was conducted (i) to provide a summary of the public health evidence base that has informed policy development to date and (ii) to highlight evidence gaps pertinent to next steps in developing effective marketing control policies. See more.

The effects of digital marketing of unhealthy commodities on young people: A systematic review

The aim of this systematic review was to assess the findings from empirical studies that evaluate the association between digital marketing on young people’s attitudes and behaviours towards unhealthy commodities. See more. 

Advertising as a cue to consume: a systematic review and meta-analysis of the effects of acute exposure to unhealthy food and non-alcoholic beverage advertising on intake in children and adults

This systematic review and meta-analysis looks at studies that experimentally manipulated advertising exposure and measured simultaneous or ensuing food intake. See more. 

Effectiveness of social marketing strategies to reduce youth obesity in European school-based interventions: a systematic review and meta analysis

The objective of this review was "to assess the effectiveness of European school-based interventions to prevent obesity relative to the inclusion of social marketing benchmark criteria domains in the intervention." See more.

Outcomes of Healthy Eating Ad Campaigns: A Systematic Review

The aim of this paper was "to conduct a systematic review of quantitative studies analysing healthy eating ad interventions." See more.