Digital Marketing: cost studies | World Obesity Federation

Digital Marketing: cost studies

The Potential Cost-Effectiveness of Equity Impacts of Restricting Television Advertising of Unhealthy Food and Beverages to Australian Children

This paper aims to strengthen the evidence base of the potential cost-effectiveness of legislation to restrict high in fat, salt and sugar television advertising from an obesity prevention perspective. . 

BMI and Healthcare Cost Impact of Eliminating Tax Subsidy for Advertising Unhealthy Food to Youth

The purpose of this study was to estimate the impact on body mass index and cost-effectiveness of an intervention that eliminates the tax deduction available for advertising ‘unhealthy’ products. 

The cost-effectiveness of removing television advertising of high fat and/or high-sugar food and beverages to Australian children

The aim of this study was to present the best available evidence of the health benefits and cost-effectiveness of reduced television advertising for energy-dense nutrient-poor food and beverages to inform policy debate. 

A new approach to assessing the health benefit from obesity interventions in children and adolescents: the assessing cost-effectiveness in obesity project

The aim of this study was to (i) provide an overview of the assessing cost-effectiveness in obesity approach and associated methods to calculate the likely impact of interventions on BMI and DALYs and (ii) to provide the health benefit results for 13 obesity interventions modelled for the Australian population of children and adolescents. 

Improving lifestyles, tackling obesity: the health and economic impact of prevention strategies

Through a range of interventions, the review aimed to reveal the cost-benefit and cost-effectiveness of interventions to promote diet and physical activity. 

Costing the burden of ill health related to physical inactivity for Scotland

'This report describes the work undertaken to develop and apply a methodology to produce estimates of the primary and secondary care costs attributable to physical inactivity for Scotland'. 

Tackling of unhealthy diets, physical inactivity, and obesity: health effects and cost-effectiveness

This report investigated public health strategies that are in place to ‘tackle behavioural risk factors for chronic diseases which are closely linked with obesity, including the dietary habits and levels of physical activity in Brazil, Mexico, India, China, Russia, and South Africa. 

Assessing Cost-Effectiveness in Obesity (ACE-Obesity): an overview of the ACE approach, economic methods, and cost results.

The ACE-obesity study attempted to investigate the economic effectiveness of interventions that are in place to reduce unhealthy weight gain in both children and adolescents.