Digital Marketing: cost studies | World Obesity Federation

Digital Marketing: cost studies

The Potential Cost-Effectiveness of Equity Impacts of Restricting Television Advertising of Unhealthy Food and Beverages to Australian Children

This paper aims to strengthen the evidence base of the potential cost-effectiveness of legislation to restrict high in fat, salt and sugar television advertising from an obesity prevention perspective. See more

BMI and Healthcare Cost Impact of Eliminating Tax Subsidy for Advertising Unhealthy Food to Youth

The purpose of this study was to estimate the impact on body mass index and cost-effectiveness of an intervention that eliminates the tax deduction available for advertising ‘unhealthy’ products. See more

The cost-effectiveness of removing television advertising of high fat and/or high-sugar food and beverages to Australian children

The aim of this study was to present the best available evidence of the health benefits and cost-effectiveness of reduced television advertising for energy-dense nutrient-poor food and beverages to inform policy debate. See more

A new approach to assessing the health benefit from obesity interventions in children and adolescents: the assessing cost-effectiveness in obesity project

The aim of this study was to (i) provide an overview of the assessing cost-effectiveness in obesity approach and associated methods to calculate the likely impact of interventions on BMI and DALYs and (ii) to provide the health benefit results for 13 obesity interventions modelled for the Australian population of children and adolescents. See more

Improving lifestyles, tackling obesity: the health and economic impact of prevention strategies

Through a range of interventions, the review aimed to reveal the cost-benefit and cost-effectiveness of interventions to promote diet and physical activity. See more