Ariadne Beatrice Kapetanaki

Ariadne Beatrice Kapetanaki is a Senior Lecturer in Marketing at the Hertfordshire Business School, University of Hertfordshire, UK. Her research focuses on the use of social marketing for behaviour change to enhance healthy eating; on critical marketing to identify food industry’s marketing initiatives that promote unhealthy behaviours and obesogenic environments; and on food policies that effectively prevent and tackle nutrition-related non-communicable diseases. She has worked on research projects related to food policies, food systems and healthy diets funded by the Food Standards Agency, Food Standards Scotland and the Economic and Social Research Council and she often collaborates on research projects with the Institute for Social Marketing, University of Stirling, UK. She earned her PhD in food policy and social marketing from the Centre for Food Policy, City University London, UK.