Gerard Hastings is Professor of Social Marketing at Stirling University, the Open University and L’École des Hautes Etudes en Santé Publique, Rennes. His academic career has focused on researching the impact of marketing on society – both for good and ill. This has involved him in advising Government and working with policy makers and civil society nationally and internationally. He has also acted as an expert witness in litigation against the tobacco industry. He was awarded the OBE for services to health care in 2009. In 2014, he was appointed as an expert member on the WHO Ad Hoc Working Group on Science and Evidence for ending childhood obesity and joined the British Medical Association Board of Science. He also accepted the Queen’s Anniversary Prize for Higher and Further Education on behalf of the University of Stirling for the ground-breaking critical marketing research conducted by the Institute for Social Marketing.