Alejandro Calvillo received his Bachelor’s degree in Sociology, carried out doctoral studies in Philosophy at the Universidad de Barcelona, and is a graduate of the Higher Learning Program on the Environment and Sustainable Development at El Colegio de México. For 25 years, he has been developing public awareness-raising and advocacy campaigns with civil society organizations. Alejandro was a founding member and director of Greenpeace in Mexico where he collaborated for 12 years. In 2006, he founded the consumer rights organization El Poder del Consumidor in 2006, which has been carrying out policy advocacy campaigns for over eight years to transform the obesogenic environment in Mexico, by promoting a national tax on sugar-sweetened beverages, healthy school food policy, the prohibition of child targeted marketing of unhealthy food and beverages and the adoption of effective front of pack labeling. He has served on advisory panels to the Pan American Health Organization, Consumers International and Mexico’s national consumer protection agency (PROFECO). For over 20 years, Ihe has also written and been a columnist for different national media.