“We can’t afford not to talk to teens.” Shay Drohan, Senior VP at Coca-Cola
“The AHH Effect campaign is an unconventional and bold step for the brand to connect with teens. Through these experiences, we’re hoping to create the kind of unique digital journey of discovery that today’s teens crave. Based on our research, we know that teens are harden to reach than ever before. With the AHH Effect, we’re interacting with teens, and entertaining them through their own language. The experiences celebrate Coke as the ultimate refresher and remind teens what makes it so special, from the energy and great taste it offers to the optimism and uplift it provides." Andy McMillin, Vice-President Coca-Cola Trademark, Coca-Cola North America Group
“Our kids didn’t learn about the latest sweets and snack foods on their own. They hear about these products from advertisements on TV, the Internet, video games, schools, many other places.” Anita Dunn, SKDKnickerbocker
“Each participant will develop and make publicly available an individual company action plan that outlines how they will meet the initiatives core principles. Participants will not advertise food and beverage products to children under 12 in any media unless those products represent healthy dietary choices, consistent with established scientific or Australian government standards.” Kate Carnell, CEO at the Australian Food and Grocery Council
“The changes are designed to protect children, one of the core principles of our industry’s self-regulatory system, and the IPA supports them.” Richard Lindsay, Director of Legal and Public Affairs at the Institute of Practitioners in Advertising
“Regulation is important but we also know the effects of advertising are relatively small, so whether it’s supporting parents with healthier choices, improving education or getting more people, more active, let’s now grab the opportunity to put our collective energy into tackling the big drivers of obesity.” Stephen Woodford, chief executive of the Advertising Association
“This new initiative is truly a game changer for the health of our children. This is a major American company – a global brand – that is literally changing the way it does business so that our kids can lead healthier lives. With this new initiative, Disney is doing what no major media company has ever done before in the U.S. – and what I hope every company will do going forward. When it comes to the ads they show and the food they sell, they are asking themselves one simple question: “Is this good for our kids?”” Michelle Obama, Former First Lady of the United States
“By developing nutrition guidelines for children, Disney is demonstrating a long-term commitment to the health of kids. The guidelines are comprehensive and consistent with the Dietary Guidelines for Americas.” Dr. James O. Hill, Director of the Center for Human Nutrition at the University of Colorado Health Sciences Center
“Families are shopping together more often and we see an opportunity to give parents food choices they can approve of while at the same time satisfying their kids.” Andy Mooney, chairman of Disney Consumer Products
“We realise firms need to be responsible, that is why we have cut salt content, started to introduce better labelling and looking at advertising.” Spokesman of the Food and Drink Federation
“We pride ourselves on the strength of our global marketing code and are committed to high standards when it comes to protecting children. These proposed changes would lead to greater alignment between the CAP codes and our internal benchmark, which we welcome.” Matt Barwell, CMO of Britvic
