SSB Taxes - Government guidelines and policy recommendations extract

Healthy Lives, Healthy People: A call to action on obesity in England

The serious nature of the challenge of obesity calls for a new level of ambition as well as a new direction. We are therefore setting out two new national ambitions for us all to play a part in achieving:

  1. A sustained downward trend in the level of excess weight in children by 2020.
  2. A downward trend in the level of excess weight averaged across all adults by 2020.

Delivery of the ambitions will call for a distinctive, new approach. The main components are:

  • Empowering individuals.
  • Giving partners the opportunity to play their full part.
  • Giving local government the lead role in driving health improvement and harnessing partners at local level.
  • Building the evidence base.