SSB Taxes - Government guidelines and policy recommendations extract

Childhood Obesity Plan: A Plan for Action, Chapter 2

The 2016 Childhood Obesity Plan aimed to significantly reduce England’s rate of childhood obesity within the next ten years. This updated version proposes actions to ensure that by working together across society, we can improve the nutritional content of the food and drink our children consume, strengthen the information available to parents about those products and change the way that unhealthy food and sugary drinks are promoted.

To meet and beat the challenge of childhood obesity, we are setting a national ambition to halve childhood obesity and significantly reduce the gap in obesity between children from the most and least deprived areas by 2030. This new Plan of Action calls for actions regarding sugar reduction, calorie reduction, advertising and promotions, local areas, schools and delivering the national ambition. Regarding sugar reduction, the Plan reflects back on the Soft Drinks Industry Levy introduced on the 6th of April 2018. To continue to drive progress on sugar reduction:

  • HM Treasury will consider the sugar reduction progress achieved in sugary milk drinks as part of its 2020 review of the milk drinks exemption from the Soft Drinks Industry Levy. Sugary milk drinks may be included in the Soft Drinks Industry Levy if insufficient progress on reduction has been made.
  • We will consult before the end of 2018 on our intention to introduce legislation ending the sale of energy drinks to children.

We may also consider further use of the tax system to promote healthy food if the voluntary sugar reduction programme does not deliver sufficient progress.