SSB Taxes - Civil society organisations policy recommendations extract

How the sugary drinks tax was won: 10 lessons for committed campaigners

The lessons developed for the successful implementation of the sugary drinks tax are as follows: 

  • Lessons 1: It pays to be bold
  • Lesson 2: Build a broad coalition
  • Lesson 3: Make it personal
  • Lesson 4: Get the cause known
  • Lesson 5: Seize the moment
  • Lesson 6: Stay on the front foot
  • Lesson 7: Work with the (right) big name
  • Lesson 8: Use different and new campaign tools
  • Lesson 9: Get the public on side
  • Lesson 10: Don’t celebrate too early – the fight goes on