SSB Taxes - Civil society organisations policy recommendations extract

Briefing on the Soft Drinks Industry Levy

The Government should ensure the swift implementation of the Soft Drinks Industry Levy. In addition to the stated aim of promoting industry reformulation, this levy should also place emphasis on significantly reducing children’s consumption of free sugar from sugar-sweetened drinks. The impact of this levy should be monitored and evaluated annually with revenue raised reinvested in policies to decrease children’s obesity rates.

Recommendations include:

  • Levy should be evaluated so that it can be refined and adjusted to continually deliver public health gains.
  • Government should fund a rigorous evaluation of the soft drinks levy that should be conducted and published independently of Government.
  • Consider adjusting the higher rate of the levy so it increases incrementally in line with the sugar content.
  • Consider committing to adjust the rates of the levy in line with consumption.